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  2. Economic surplus - Wikipedia

    en.wikipedia.org/wiki/Economic_surplus

    The maximum amount a consumer would be willing to pay for a given quantity of a good is the sum of the maximum price they would pay for the first unit, the (lower) maximum price they would be willing to pay for the second unit, etc. Typically these prices are decreasing; they are given by the individual demand curve, which must be generated by ...

  3. Diminishing returns - Wikipedia

    en.wikipedia.org/wiki/Diminishing_returns

    Figure 2: Output vs. Input [top] & Output per unit Input vs. Input [bottom] Seen in [top], the change in output by increasing input from L 1 to L 2 is equal to the change from L 2 to L 3. Seen in [bottom], until an input of L 1, the output per unit is increasing. After L 1, the output per unit decreases to zero at L 3.

  4. Shephard's lemma - Wikipedia

    en.wikipedia.org/wiki/Shephard's_lemma

    Shephard's lemma is a result in microeconomics having applications in the theory of the firm and in consumer choice. [1] The lemma states that if indifference curves of the expenditure or cost function are convex , then the cost-minimizing point of a given good ( i {\displaystyle i} ) with price p i {\displaystyle p_{i}} is unique.

  5. Returns to scale - Wikipedia

    en.wikipedia.org/wiki/Returns_to_scale

    In mainstream microeconomics, the returns to scale faced by a firm are purely technologically imposed and are not influenced by economic decisions or by market conditions (i.e., conclusions about returns to scale are derived from the specific mathematical structure of the production function in isolation). As production scales up, companies can ...

  6. Total revenue - Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    As with a perfect competitor, a monopolist’s total revenue is the total receipts it can obtain from selling goods or services to buyers. It can be written as , which is the price of the goods multiplied by the quantity of the sold goods.

  7. AP Microeconomics - Wikipedia

    en.wikipedia.org/wiki/AP_Microeconomics

    Advanced Placement (AP) Microeconomics (also known as AP Micro) is a course offered by the College Board as part of the Advanced Placement Program for high school students interested in college-level coursework in microeconomics and/or gaining advanced standing in college.

  8. Cross elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Cross_elasticity_of_demand

    Cross elasticity of demand of product B with respect to product A (η BA): = / / = > implies two goods are substitutes.Consumers purchase more B when the price of A increases. Example: the cross elasticity of demand of butter with respect to margarine is 0.81, so 1% increase in the price of margarine will increase the demand for butter by 0.81

  9. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    Microeconomics analyzes the market mechanisms that enable buyers and sellers to establish relative prices among goods and services. Shown is a marketplace in Delhi. Shown is a marketplace in Delhi. Microeconomics is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce ...