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In 1998, M&M's were styled as "The Official Candy of the New Millennium", as MM is the Roman numeral for 2000. This date was also the release of the rainbow M&M's ...
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The company was started as M and M Sports in 1987 by Mark Ellis and Martin Churchward. [5]Following a buy-out by private equity group ECI Partners in 2004 the company’s identity changed to MandM Direct in order to reflect their move into selling fashion and lifestyle brands.
An M&M's statue in M&M's World London depicting The Beatles' famous Abbey Road album cover. On 13 June 2011, M&M's World shop in London opened to the public, in Leicester Square. The site was formerly occupied by the Swiss Centre. [8] [9] It is the world's largest candy store, at 35,000 sq ft (3,250 sq metres). [10]
Packs of presidential M&M's during the Obama administration. Presidential M&M's is the name given to the commemorative packs of red, white, and blue-colored M&M's given to guests of the president of the United States on board Air Force One and in other presidential locations.
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