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2. Customer service - Wikipedia

   en.wikipedia.org/wiki/Customer_service

   Good quality customer service is usually measured through customer retention. Customer service for some firms is part of the firm’s intangible assets and can differentiate it from others in the industry. One good customer service experience can change the entire perception a customer holds towards the organization. [3] It is expected that AI ...

3. Customer service representative - Wikipedia

   en.wikipedia.org/wiki/Customer_service...

   A Firestone customer service representative in Berkeley Heights, New Jersey. Customer service representatives, customer service advisors, customer service agents, or customer service associates are employees who interact with customers to handle and resolve complaints, process orders, and provide information about an organization’s products and services.

4. Chief customer officer - Wikipedia

   en.wikipedia.org/wiki/Chief_customer_officer

   Chief Customer Officers may be known by many titles; however, according to the Chief Customer Officer Council, the CCO is properly defined as "an executive who provides the comprehensive and authoritative view of the customer and creates corporate and customer strategy at the highest levels of the company to maximize customer acquisition ...

5. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   This included embedding sales force automation or extended customer service (e.g. inquiry, activity management) as CRM features in their ERP. Customer relationship management was popularized in 1997 due to the work of Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched with shipping and marketing capabilities. [15]

6. Customer success - Wikipedia

   en.wikipedia.org/wiki/Customer_success

   Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.

7. Chief marketing officer - Wikipedia

   en.wikipedia.org/wiki/Chief_marketing_officer

   The CMO completes tasks that fall into three different categories: Analytical tasks, such as pricing and market research; creative tasks, such as graphic design, advertising and product, and service promotion; and interpersonal tasks, such as coordinating with other company executives in creating alignment on strategy and execution plans.