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The new deal includes audience measurement for all Paramount platforms including CBS, cable networks, and streaming on Paramount+ and Pluto TV. The announcement was made by Nielsen CEO Karthik Rao ...
Nielsen’s efforts to introduce new elements to its audience-measurement technology are gaining steam, despite the concerns of executives at some of the TV networks on which it keeps tabs.
The following is the list of most watched television broadcasts in the United States by average viewership, according to Nielsen. Of the 30 most-watched telecasts, 27 are Super Bowls . The Apollo 11 moon landing is considered the most watched broadcasts of all time, with an estimated viewership of 125–150 million. [ 1 ]
Nielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV. The media-measurement giant plans to launch a new system ...
Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...
It includes movies, TV episodes, special events (i.e. the Nickelodeon Kids' Choice Awards) and crossover events with over 6 million viewers. Reruns are not included.
The new data comes from audience interactions with cable and satellite set-top boxes and smart TVs across 45 million households and 75 million devices. ... Nielsen believes the new technology can ...
Nielsen, the king of media measurement, intends to extend its yardstick a little further. The data company, whose tabulation of TV audiences forms the bedrock of negotiations for billons of ...
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