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  2. Menu cost - Wikipedia

    en.wikipedia.org/wiki/Menu_cost

    Menu costs are the costs incurred by the business when it changes the prices it offers customers. A typical example is a restaurant that has to reprint the new menu when it needs to change the prices of its in-store goods. So, menu costs are one factor that can contribute to nominal rigidity. Firms are faced with the decision to alter prices ...

  3. Value menu - Wikipedia

    en.wikipedia.org/wiki/Value_menu

    A value menu is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US , the items are usually priced between $0.99 and $2.99. The portion size, and number of items included with the food, are typically related to the price.

  4. Menu engineering - Wikipedia

    en.wikipedia.org/wiki/Menu_engineering

    Visual perception and attention are linked to how customers read a menu. [5] Most menus are presented visually (though many restaurants verbally list daily specials). The majority of menu engineering recommendations focus on how to increase attention by strategically arranging menu categories within the pages of the menu, and item placement within a menu category.

  5. Menu - Wikipedia

    en.wikipedia.org/wiki/Menu

    Menu showing a list of desserts in a pizzeria. In a restaurant, the menu is a list of food and beverages offered to the customer. A menu may be à la carte – which presents a list of options from which customers choose, often with prices shown – or table d'hôte, in which case a pre-established sequence of courses is offered.

  6. Pricing objectives - Wikipedia

    en.wikipedia.org/wiki/Pricing_objectives

    Determining what your objectives are is the first step in pricing. When deciding on pricing objectives you must consider: 1) the overall financial, marketing, and strategic objectives of the company; 2) the objectives of your product or brand; 3) consumer price elasticity and price points; and 4) the resources you have available.

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  8. Table d'hôte - Wikipedia

    en.wikipedia.org/wiki/Table_d'hôte

    ' host's table ') menu is a menu where multi-course meals with only a few choices are charged at a fixed total price. Such a menu may be called prix fixe ([pʁi fiks] pree-feeks; "fixed price"). The terms set meal and set menu are also used. Table d'hôte contrasts with à la carte, where customers may order any of the separately priced menu ...

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