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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
[6]: 38–39 Logos is also related to the rational appeal that the speaker uses to persuade his/her or their audience through the usage of patterns, such as facts, statistics, and data, also known as informational processing. Aristotle believed that those who used persuasion should use those forms of logical reasoning. [7]
Globally, there are teams in Africa and Europe that use Native American images and logos, while in South America there are a number of teams that reference the Guaraní people. In Brazil, these teams may be referred to using the derogatory term "bugre". [2]
Sometimes a company or brand logo is more than it first appears. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below.
A TikToker revamped iconic logos. Now major brands are begging her to redesign theirs. Emily Zugay has over 884,000 followers on TikTok. "I graduated college with a degree in design and I ...
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
A logo may appear in the infobox of the main article on the subject the logo represents. For example, the main company logo may appear in the main article about the company, the main school logo in the main article about the school, and the main sports team logo in the main article about the sports team, but a school logo and a school sports ...
For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
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