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In 2015, Craftsvilla celebrated World Ethnic Day on June 19. It brought in Bollywood actress Vidya Balan as the face of the campaign. [30] In the same year, Craftsvilla launched Miss Ethnic Contest to promote ethnic wear among women. Bollywood actress Kareena Kapoor was the face of this campaign. [31] [32] [33]
Ramraj Cotton is an Indian ethnic wear brand and it is a brainchild of K. R. Nagarajan. Ramraj stepped into the textile business, predominantly selling white cotton shirts, lungis and dhotis. Ramraj Cotton has gained substantial market shares in the textile industry and gained a reputation as a market leader in the ethnic wear industry.
Fabindia is an Indian chain store retailing garments, home-decor, furnishings, fabrics and products handmade by craftspeople across rural India. Established in 1960 by John Bissell, an American working for the Ford Foundation, New Delhi, Fabindia started out exporting home furnishings, before stepping into domestic retail in 1976, when it opened its first retail store in Greater Kailash, New ...
Folk costume, traditional dress, traditional attire or folk attire, is clothing associated with a particular ethnic group, nation or region, and is an expression of cultural, religious or national identity. If the clothing is that of an ethnic group, it may also be called ethnic clothing or ethnic dress.
Khaadi was founded in 1998 by Shamoon Sultan, and the first store was opened in Zamzama, Karachi in 1999. [4] Khaadi was originally a handwoven clothing brand. The brand then expanded to multiple stores within two years of its inception and introduced multiple product lines.
Biba opened its first standalone store in 2004, at Inorbit in Mumbai. [7] Kishore Biyani’s Future Group acquired a 6.5% stake in Biba in 2007. Future group divested from Biba Apparels in 2013. [8] In 2014, Biba Apparels acquired a minority stake in the designer label Anju Modi. [9]
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