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Got Milk? (often stylized as got milk?) is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products.Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers.
Directed by Michael Bay and starring Sean Whalen, it was the first commercial in the "Got Milk?" advertising campaign. [3] The ad depicts a history buff, portrayed by Whalen, who is unable to audibly voice the answer of a $10,000 radio contest question because he runs out of milk to wash out the peanut butter sandwich stuck in his
Designed initially by Goodby, Silverstein & Partners, the campaign is intended to convince current milk-drinkers to consume more milk. [ 4 ] In 2008, the board launched the "White Gold" marketing campaign to appeal to teenagers, [ 5 ] featuring a self-consciously fake rock band style commercial, with lead singer " White Gold " performing with ...
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A 20-year old ad campaign gets a makeover. The milk industry has been using the advertising tag line "Got Milk" since 1994. Well, that campaign has passed its expiration date. The industry is ...
The Rise And Fall Of Cow’s Milk. In 1993, when the Got Milk?campaign was launched, fluid milk consumption was 24.5 gallons per capita, according to the USDA’s Economic Research Service (ERS ...
He developed a campaign for the National Milk Processors Board in 1994, featuring celebrities drinking milk, as part of an effort to increase milk consumption. The campaign, created by art director Bernie Hogya and copywriter Jennifer Gold, featured celebrity photographs by Annie Leibovitz of notables such as Lauren Bacall and Naomi Campbell ...
Local schools are wondering: Should the “Got Milk” campaign should become “Got Milk Cartons?” Recently, New York State Senator Chuck Schumer wrote to the United States Department of ...