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2. Internal and external links - Wikipedia

   en.wikipedia.org/wiki/Internal_and_external_links

   An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. [1] [2] It is the opposite of an external link, a link that directs a user to content that is outside its domain. Hyperlinks are considered either "external" or "internal" depending on their target or ...

3. Link building - Wikipedia

   en.wikipedia.org/wiki/Link_building

   Black hat SEO could also be referred to as Spamdexing, which utilizes other black SEO strategies and link building tactics. [15] ... Internal link: linking directly ...

4. Wikipedia : Manual of Style/Linking

   en.wikipedia.org/.../Linking

   Linking through hyperlinks is an important feature of Wikipedia. Internal links bind the project together into an interconnected whole. Interwikimedia links bind the project to sister projects such as Wikisource, Wiktionary and Wikipedia in other languages, and external links bind Wikipedia to the World Wide Web.

5. Deep linking - Wikipedia

   en.wikipedia.org/wiki/Deep_linking

   In the context of the World Wide Web, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, ...

6. Anchor text - Wikipedia

   en.wikipedia.org/wiki/Anchor_text

   Example: "different search engine optimization techniques" is a partial match, anchor text as it links to a broader concept (i.e. to the article about search engine optimization). Branded A brand that is used as the anchor. "Wikipedia" is a branded anchor text. Naked link A URL that is used as an anchor. "www.wikipedia.com" is a naked link anchor.

7. Backlink - Wikipedia

   en.wikipedia.org/wiki/Backlink

   Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B." [10] Knowledge of this form of search engine rankings has fueled a portion of the search engine optimization (SEO) industry commonly termed linkspam, where a company attempts to ...