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On February 4, 2016, Custom Ink acquired the Los Angeles company Represent.com, which helps celebrities sell limited-run T-shirts and merchandise to fans and followers. [38] [39] [40] Represent was later acquired by Cameo in 2021. [41] In 2019, Custom Ink purchased Sidestep, a website and mobile app that strictly sells concert merchandise.
"No Limit" started as an idea to do a high-speed techno track. Producer Phil Wilde told Melody Maker in 1994, "Like most techno, 2 Unlimited's material floats somewhere between 125 and 148bpm; "No Limit" came in at 144."
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In August 2016, the company took down a controversial T-shirt mocking the USC football team. [6] The shirt said "Our OJ only killed Clemson", in reference to O. J. Simpson , who played football at USC and was famously tried and acquitted for murder , and Alabama senior tight end O. J. Howard .
A new batch of T-shirts was printed once the previous batch had sold out. In 2000, Threadless would print shirts every few months. By 2004, the company was printing new shirts every week. By 2004, Threadless was big enough that skinnyCorp did not need to continue outside client work. The company moved to a larger warehouse space.
While they needed 200 orders to cover their costs, they sold over 400 T-shirts, making $2,000 for themselves. [6] After receiving numerous requests from other organizations asking for a custom campaign, Walker and Evan decided to pursue the concept of crowdfunded custom apparel full-time. [citation needed]
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