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Mega Brands has won 14 cases launched by competitor Lego regarding its Mega Bloks. The Lego Group has filed lawsuits against Mega Bloks, Inc. in courts around the world on the grounds that Mega Bloks' use of the "studs and tubes" interlocking brick system is a violation of trademarks held by Lego.
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A similar decision was reached by the European Union's Court of First Instance on November 12, 2008, upholding an EU regulatory agency's reversal of opinion following an objection by Mega Bloks against a trademark awarded to Lego in 1999. [10] Mega Bloks won a case at the EU's top court in 2010 against Lego's trademark registration of a red toy ...
Mattel resurrected the Construx name as Mega Construx in 2017 (see Mega Bloks). For a short time near the end of the Fisher Price run, a version targeted at younger children was released called Basix Construx. It used bright primary colors and did not contain the more complex pieces such as axles and pulleys.
The Canadian manufacturer Mega Bloks was sued, Lego asserting that their use of the composite brick system of "studs and tubes" was an infringement of the trademarks held by Lego. On November 17, 2005, the Supreme Court of Canada upheld the right of Mega Bloks to continue selling the product in Canada. [31]
KRE-O is a line of construction toys manufactured by South Korea-based Oxford and marketed by Hasbro.Kre-O was released in stores in Fall 2011. [1] [2] The name Kre-O comes from the Latin word creo, which means "I create".
In fact, Mega Bloks has cornered a significant portion of the building blocks market (especially with Dragons, their former flagship line), prompting Lego to make its fuss in the first place. It would also be helpful to mention how Mega Bloks deviates from lego, going for more realism in their Dragons and Pyrates sets and less complex construction.
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