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  2. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    Yet Coca-Cola is always on the lookout for novel communications that not only maintain its brand awareness, but that bring the brand to the attention of new audiences. The company launched a campaign which became known as "Share a Coke", with the campaign objectives; "to strengthen the brand’s bond with Australia’s young adults – and ...

  3. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    graphics: the "dynamic ribbon" is a trademarked part of Coca-Cola's brand; shapes: the distinctive shapes of the Coca-Cola bottle and of the Volkswagen Beetle are trademarked elements of those brands; colors: the instant recognition consumers have when they see Tiffany & Co.'s robin's egg blue (Pantone No. 1837). Tiffany & Co.'s trademarked the ...

  4. The Coca-Cola Company - Wikipedia

    en.wikipedia.org/wiki/The_Coca-Cola_Company

    American businessman Asa Griggs Candler purchased the Coca-Cola formula and brand, forming the Coca-Cola Company in Atlanta in 1892. By 1895, Coca-Cola was being sold nationwide. [ 9 ] In 1919, the company was sold to Ernest Woodruff 's Trust Company of Georgia, [ 10 ] after which it was soon reincorporated under the Delaware General ...

  5. Coca-Cola's Diversification Gives It an Edge in a Difficult ...

    www.aol.com/news/coca-colas-diversification...

    Coca-Cola flexes its financial muscle in a difficult market. Coca-Cola posted revenue of $11.06 billion in the third quarter of 2022, which showed an increase of 10.17% from $10.04 billion in the ...

  6. Coca-Cola Unveils 'Real Magic,' New Global Brand Platform ...

    www.aol.com/coca-cola-unveils-real-magic...

    Real Magic marks the first new global brand platform for Coca-Cola since 2016 and reveals the "Hug" as a new perspective on its logo. In 2016, Coca-Cola launched a new "One Brand" global marketing ...

  7. Coca-Cola Shows the World How You Nurture a Big Brand

    www.aol.com/news/coca-cola-shows-world-nurture...

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  8. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Despite numerous blind tests indicating that Coke's flavor is not preferred, Coca-Cola continues to enjoy a dominant share of the cola market. Coca-Cola's history is so replete with uncertainty that a folklore has sprung up around the brand, including the (refuted) myth that Coca-Cola invented the red-dressed Santa-Claus [39] which is used to ...

  9. The Subtleties Behind the Company Logos of Coca-Cola, Apple ...

    www.aol.com/news/2013-11-16-the-subtleties...

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