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Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller competitors with hot new products).
A survey conducted by Interbrand, an American branding consultancy, found that Coca-Cola's brand equity was valued at $63.5 billion, representing just under half of the company's true market value. [2] An executive at Coca-Cola stated, "If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive.
Marketers may increase the chance of success for a new product launch by using a sub-brand name and a parent brand name simultaneously. In the article by Howard Pong Yuen LAM and other co-authors, they report the successful case of using two brand names—dual branding strategy—by practitioners in China for the Minute Maid Orange Pulp juice drink launch:
2000 – Coca-Cola: co za radość ('Coca-Cola: such a joy') — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk, authority in linguistics. branding; created by professor Jerzy Bralczyk, authority in linguistics.
A logo is a part of a company's mythos. Shape, size, color, typeface, white space -- all of it contains visual clues about the underlying brand's ethos. The best ones aren't only immediately ...
For this list, GOBankingRates looked at all the companies and brands within The Coca-Cola Company. We found the company/brand name, a selection of some of the products sold and a brand statement ...
The distinctive red color, custom-designed Spencerian script and the shape of the bottle make Coca-Cola one of the most recognizable brands globally. Among the most highly visible and recognizable brands is the script and logo for Coca-Cola products. Despite numerous blind tests indicating that Coke's flavor is not preferred, Coca-Cola ...
Coca-Cola is the official soft drink of many collegiate football teams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola's sponsorship. This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets.