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In March 2022, ITV announced the launch of ITVX, [3] an integrated advertising and subscription funded platform. The service serves as a replacement for ITV Hub, taking over as the broadcaster's catch-up service, and is positioned as a direct competitor to BBC iPlayer and the Channel 4 VOD service; featuring more exclusive programming, and a selection of FAST channels.
On 10 December 2008 it was announced that itv.com would undergo another redesign to introduce more social media features and a greater emphasis on its most popular TV shows with a "fewer, bigger, better" strategy. The redesign was code named 'Project Penguin', and it followed the announcement of ITV's Catch Up service being rebranded to ITV Player.
ITV Catch Up was rebranded as the ITV Player on 5 December 2008. [48] On 23 November 2015, the app and website were rebranded as ITV Hub. A paid subscription service allows users to watch ad-free and download content. [49] In November 2022, ITV announced a new streaming service to replace ITV Hub called ITVX.
An iOS app was released on the iTunes Store in 2011 for both iPhone and iPad. The app was compatible with Apple Airplay, meaning it can be viewed on a TV set. The app can be set to receive only via WiFi, to avoid incurring potentially high streaming costs. [11] An Android app was released in September 2012, available from the Google Play store ...
The Now TV boxes and dongles have extra downloadable apps that provide access to free catch-up or streaming services such as BBC iPlayer, ITVX, and UKTV Play, as well as access to Sky Store, Netflix (added in late 2018), Peacock (added in November 2021), Sky Sports Box Office, Disney+ (added in April 2020) [31] and YouTube. [32]
On 5 November 2010, an official BBC iPlayer app that allows users to stream live television and radio, and catch up on previously aired content became available for download on BlackBerry OS 5.0 (and higher) devices. [155] A Wi-Fi connection is needed for an "optimal viewing experience" but 3 and Vodafone are allowing it run on their 3G networks.
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YouView TV Ltd is a British media company, a partnership of four broadcasters: the BBC, ITV, Channel 4 and Channel 5; and two telecommunications operators, BT Group and TalkTalk Group (formerly also Arqiva).
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