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An advertisement from the 1930s for Sweet Georgia Brown skin bleaching cream. Early skin whitening practices were not well-documented. [59] Skin whitening is a practice that has made its way across the entire globe with a multitude of cultures adopting the practice under various ideologies.
The skin-whitening properties of the cream as sold in the Asian market are an important element in its popularity. [5] The cream is promoted as a multi-tasker and all-in-one treatment, but Korean women mostly use it as an alternative to foundation, particularly those with Western formulations that tend to be too heavy for their tastes.
Glow & Lovely (formerly Fair & Lovely) is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan, Mauritius and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in ...
A favorite among the K-beauty crowd, this face cream packs and seals moisture into dry, dehydrated skin to prevent further hydration loss. ... It's a skin-lightening treatment containing retinol 8 ...
The combination of kojic acid, 10% glycolic acid and tranexamic acid “act synergistically for brightening skin overall and lightening dark spots,” says Castilla, who notes that it’s a ...
Use it as a moisturizer, lip balm, eye cream, cuticle and hand moisturizer, hair and face mask and even as a make-up primer. Use a swipe on eye elbows, rough enough and dry feet as well.
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