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A Spanish language variant of the Happy Meal.. A Happy Meal is a kids' meal usually sold at the American fast food restaurant chain McDonald's since June 1979. [1] A small toy or book is included with the food, both of which are usually contained in a red cardboard box with a yellow smiley face and the McDonald's logo.
Bernstein-Rein was retained by McDonald's in 1967. [2] In 1969, the agency created a series of illustrated glasses for McDonald's called the "Happy Cup." In 1977, Bernstein developed the Happy Meal packaging for McDonald's. [3] [4] [5] The Happy Meal was tested in four cities before being released nationally in 1979. [6]
Teenie Beanie Babies, Collectible cups, and explaining Grimace are part of this man's actual job — jealous yet?
Relics from a limited-edition Texas-themed meal are among the most rare items in the collection, and yes, Bullington does have one of every Happy Meal Beanie Baby, a.k.a. the Teenie Beanies.
McDonald's capitalized on Burger Chef's Funmeal concept of a children's meal when it introduced the first Happy Meal in 1977. The original happy meal consisted of a regular sized burger, keebler cookies, a soda, and a cracker jack surprise toy. [82] (sometime later known as the Mighty Kids meal).
Through the years, not much has changed in the iconic McDonald's Happy Meal. Children around the country can expect the same juicy cheeseburger, classic french fries, and of course the toy. (Who ...
Nobody can say good night like McDonald's can (1979) ... Ronald Makes it Magic (February 17, 1995 – October 15, 1997, Ronald McDonald and Happy Meal McDonald's ads)
When McDonald's introduced their Happy Meal in 1979, the chain sued, but ultimately lost. [10] In 1982, General Foods sold Burger Chef to the Canadian company Imasco, which also owned Hardee's, for US$44 million (equivalent to $138.92 million in 2023). [11]
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