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2. Brand licensing - Wikipedia

   en.wikipedia.org/wiki/Brand_licensing

   Brand licensing means renting or leasing of an intangible asset.It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.

3. Brand extension - Wikipedia

   en.wikipedia.org/wiki/Brand_extension

   Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension.

4. Automatic renewal clause - Wikipedia

   en.wikipedia.org/wiki/Automatic_Renewal_Clause

   An automatic renewal clause is used in the insurance and healthcare industries . An automatic renewal clause (also referred to as an evergreen clause), is activated towards the end of the contractual period whereby it automatically renews the terms of an agreement except when the contract is terminated (through mutual agreement or contract breach), or one of the contracting parties has sent a ...

5. Product line extension - Wikipedia

   en.wikipedia.org/wiki/Product_line_extension

   Brand image is a big contributing factor when it comes to product line extension. Within downward extension it can make the brand seem less luxurious, cheap, basic, and inconsistent. In a study, [ 1 ] the results revealed when high status brands downward extend their product line, consumers feel a sense of dishonesty and untrustworthy towards ...

6. AOL Mail

   mail.aol.com

   Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

7. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   Brand extension is the system of employing a current brand name to enter a different product class. Having a strong brand equity allows for brand extension; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc ...