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2. Brand extension - Wikipedia

   en.wikipedia.org/wiki/Brand_extension

   Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension.

3. Brand licensing - Wikipedia

   en.wikipedia.org/wiki/Brand_licensing

   Brand licensing means renting or leasing of an intangible asset.It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.

4. Masstige - Wikipedia

   en.wikipedia.org/wiki/Masstige

   Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as "prestige for the masses". The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses". [ 1 ]

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   You've Got Mail!® Millions of people around the world use AOL Mail, and there are times you'll have questions about using it or want to learn more about its features. That's why AOL Mail Help is here with articles, FAQs, tutorials, our AOL virtual chat assistant and live agent support options to get your questions answered.

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