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Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. [48] Ironically, the signature Monogram canvas was created to prevent counterfeiting. [51] In 2004, Louis Vuitton fakes accounted for 18% of counterfeit accessories seized in the European Union. [52]
In October 2004, Viti was appointed Louis Vuitton’s head shoes style director where he directly collaborated with Marc Jacobs on the realization of man and woman collections and fashion shows. Fabrizio Viti, besides his passion for shoes, is known for his fashion dolls collection, source of inspiration since his early age.
Rapper Cardi B, whose taste for Louboutin shoes is part of her image, alludes to the red-bottomed shoes in her song "Bodak Yellow". [87] The corrupted brand name "Labuten" appears in the chorus of the song "Экспонат" ("Exhibit") by the Russian ska band Leningrad. A counterfeit pair of shoes can be seen in the music video. [88]
In early 2017, the company collaborated with Nike and worked on a project named "The Ten", which is a sneaker collection featuring Air Jordans, Converse, Nike Air Max, Nike Air Force One, and Nike Blazers shoes. [18] The collaborations shoe line was divided into two categories, the "Revealing" and "Ghosting".
In 2022, Louis Vuitton announced a €1 million donation to UNICEF to help the Ukrainian victims of the Russian invasion. [107] On 2 March 2022, LVMH Group pledged €5 million to the Red Cross to those affected by the war. [108] [109] In addition, the company closed 124 of its stores in Russia. [110]
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