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In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. [ 1 ] [ 2 ] This is a different concept to the sociological concept of the Öffentlichkeit or public sphere . [ 1 ]
Public speaking, also called oratory, is the practice of delivering speeches to a live audience. [3] Throughout history, public speaking has held significant cultural, religious, and political importance, emphasizing the necessity of effective rhetorical skills. It allows individuals to connect with a group of people to discuss any topic.
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." [13] The UK-based Chartered Institute of Public Relations focuses its definition on reputation: "Public Relations is about reputation – the result of what you do, what you say and what others say about ...
Although public consultation involves soliciting public feedbacks, it is still a one-way flow of information, but in the reverse direction of public communication. The initiators of public consultation retain decision-making authority. Public involvement is interactive and involves the transfer of fact-based information, values, and beliefs ...
Communication studies, also referred to as communication science, is the academic discipline studying communication. It is closely related to semiotics, with one difference being that communication studies focuses more on technical questions of how messages are sent, received, and processed.
The public sphere (German: Öffentlichkeit) is an area in social life where individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action. A "Public" is "of or concerning the people as a whole."
Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels.
Public relations is the strategic communication process of providing information to the public in order to present a specific view of a product or organization. According to Public Relations Society of America , public relations is about influencing and building a relationship between an organization and its viewers across various media ...