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Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
In March 2004, Sports Direct acquired outdoor gear manufacturer Karrimor for a reported £5 million. [54] In August 2005, Sports Direct took a £9 million stake and signed a lucrative long-term deal in with troubled brand Umbro, [55] which was subsequently sold to Nike. [56] [57] In 2006, Sports Direct acquired Kangol for an estimated £12 ...
The remainder of Dunlop Slazenger was eventually sold to Sports Direct for £40 million in 2004. Since then Dunlop, Slazenger and other brands have been licensed or sold to other companies, notably Dunlop Sport being sold to Sumitomo Rubber Industries (SRI), a company of Sumitomo Group, for US$ 137.5 million in 2016–17. [7]
Slazenger Golf and Maxfli were sold off to reduce debt. [15] Frasers Group bought Dunlop Slazenger for £40 million in 2004. [16] In December 2016, Sports Direct announced it had agreed to sell the Dunlop brand to Sumitomo Rubber Industries for £112 million ($137.5 million). [17]
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Srixon is a sports equipment brand owned by SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries Ltd., also owner of Dunlop Sport.Srixon focuses on golf, with its balls holding the largest number of patents worldwide, and having previously supplied other leading manufacturers such as Dunlop Slazenger. [1]
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