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The announcer then reminded the listener that Anacin was available "at any drug counter", and "comes in handy (tin) boxes of 12 and 30, and economical family-size bottles of 50 and 100", usually spelling out its name at the end of the commercial. [7] Anacin sponsored the first made-for-television sitcom, Mary Kay and Johnny. Unsure of how many ...
Anacin "Fast, incredibly fast relief." In 1952, Rosser Reeves created a TV commercial that capitalized on Anacin's "special ingredient", caffeine, by suggesting limitations of other aspirin and repeating, three times, the differentiation proposition: fast. [16] M&M's: "Melts in your mouth, not in your hand."
Reeves believed the purpose of advertising is to sell. He insisted that an advertisement or commercial should show off the value or unique selling proposition, (or USP) of a product, not the cleverness or humor of a copywriter. His most typical ad is probably that for Anacin, a headache medicine. The ad was considered grating and annoying by ...
Lynch's other feature films include the critically successful The Elephant Man (1980), Blue Velvet (1986) and Mulholland Drive (2001), all of which went on to earn Academy Award nominations, [6] [7] [8] and the commercial flop Dune. [9] Lynch has also branched out into television, and later, internet-based series.
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During one commercial spot, Anacin offered a free pocket mirror to the first 200 viewers who wrote in requesting one. As a precaution, they purchased a total of 400 mirrors in case the audience was twice as large as they expected. Although the free mirror was offered only during that one spot, Anacin received nearly 9000 requests for mirrors. [7]
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After it was first introduced only in clinics in 1953, Panadol started its commercial business in 1955 by Phillips, Scott & Turner, which was acquired by Frederick Stearns & Co, a subsidiary of Sterling Drug Inc. It was advertised as being "gentle on the stomach", since other analgesic agents at the time contained aspirin, a known stomach irritant