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Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Process theories are used to explain how decisions are made [4] how software is designed [5] [6] and how software processes are improved. [7] Motivation theories can be classified broadly into two different perspectives: Content and Process theories. Content theories deal with “what” motivates people and it is concerned with individual ...
While process theories of motivation attempt to explain how and why our motivations affect our behaviors, content theories of motivation attempt to define what those motives or needs are. Content theory includes the work of David McClelland , Abraham Maslow and other psychologists.
Conversation is defined as what is happening behaviorally between two or more participants in the communication process. Conversation is the exchange or interaction itself. [2] The process of the text and conversation exchange is reciprocal: text needs conversation and vice versa for the process of communication to occur. Text, or content, must ...
Some theorists, like Paul Cobley and Peter J. Schulz, distinguish models of communication from theories of communication. This is based on the idea that theories of communication try to provide a more abstract conceptual framework that is strong enough to accurately represent the underlying reality despite its complexity. [11]
The people with most access to media, and having a more literate understanding of media content, explain and diffuse the content to others. [5] Based on the two-step flow hypothesis, the term "personal influence" came to illustrate the process intervening between the media's direct message and the audience's reaction to that message.
Communicology is the scholarly and academic study of how people create and use messages to affect the social environment. Communicology is an academic discipline that distinguishes itself from the broader field of human communication with its exclusive use of scientific methods to study communicative phenomena.
"Efforts to create marketing-oriented organizations called for the widespread dissemination of information", putting a spotlight on theories of "communication, the communication process, and the techniques that were being utilized to communicate in other settings." [45] Now, health care organizations of all types are using things like social ...