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Lexicon Branding, Inc., is an American marketing firm founded in 1982 by David Placek. It focuses on selecting brand names for companies and products. The company devised the brand names Pentium, BlackBerry, PowerBook, Zune, Swiffer, Febreze, Subaru Outback and Forester, Toyota Scion, DeskJet, Dasani, OnStar, Embassy Suites Hotels and Metreon, among others.
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
This is a list of companies named after people. For other lists of eponyms (names derived from people) see Lists of etymologies. All of these are named after founders, co-founders and partners of companies, unless otherwise stated.
Some of the most popular brands we use today have founders behind them who not only gave their blood, sweat, and tears, but also their names. For instance, Johnnie Walker was a real person. He ...
The company stuck with the BP name even after the catastrophic 2010 Deepwater Horizon oil spill in the Gulf of Mexico, which led some gas-station owners to clamor for another name change. Joe ...
Dunlop (brands) List of electronics brands; List of firearm brands; List of perfumes; List of chained-brand hotels; List of ibuprofen brand names; List of Icelandic brands; List of company and product names derived from indigenous peoples; List of Italian brands; List of La Marzocco products; List of laptop brands and manufacturers; List of ...
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