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  2. RFM (market research) - Wikipedia

    en.wikipedia.org/wiki/RFM_(market_research)

    Customer purchases may be represented by a table with columns for the customer name, date of purchase and purchase value. There are many approaches to quantitatively defining RFM values, and the best approaches will be dependent on customer journey and business model. [2]

  3. Metrics Reference Model - Wikipedia

    en.wikipedia.org/wiki/Metrics_Reference_Model

    The metrics reference model (MRM) is the reference model created by the Consortium for Advanced Management-International (CAM-I) to be a single reference library of performance metrics. This library is useful for accelerating to development of and improving the content of any organization's business intelligence solution.

  4. Active users - Wikipedia

    en.wikipedia.org/wiki/Active_users

    Active users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range of time (daily, weekly and monthly).

  5. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    The book, Best Digital Marketing Campaigns In The World, defines customer engagement as, "mutually beneficial relationships with a constantly growing community of online consumers". The various definitions of customer engagement are diversified by different perspectives and contexts of the engagement process.

  6. Business analytics - Wikipedia

    en.wikipedia.org/wiki/Business_analytics

    Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .

  7. Benchmarking - Wikipedia

    en.wikipedia.org/wiki/Benchmarking

    Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost.

  8. Engagement marketing - Wikipedia

    en.wikipedia.org/wiki/Engagement_marketing

    Engagement marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing, or special events) is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than ...

  9. Enterprise engagement - Wikipedia

    en.wikipedia.org/wiki/Enterprise_engagement

    Enterprise engagement is distinct from the traditional sub-disciplines of financial management, marketing, sales, operations, and human resources in that it seeks to achieve long-term success by integrating these various traditional business disciplines to consistently focus the organization on identifying and meeting target audience needs. [1]