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  2. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    When the price elasticity of demand is unit (or unitary) elastic (E d = −1), the percentage change in quantity demanded is equal to that in price, so a change in price will not affect total revenue. When the price elasticity of demand is relatively elastic (−∞ < E d < −1), the percentage change in quantity demanded is greater than that ...

  3. Total revenue test - Wikipedia

    en.wikipedia.org/wiki/Total_revenue_test

    Total revenue, the product price times the quantity of the product demanded, can be represented at an initial point by a rectangle with corners at the following four points on the demand graph: price (P 1), quantity demanded (Q 1), point A on the demand curve, and the origin (the intersection of the price axis and the quantity axis).

  4. Total revenue - Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    Price changes will not affect total revenue when the demand is unit elastic (price elasticity = 1). Maximum total revenue is achieved where the elasticity of demand is 1. The above movements along the demand curve result from changes in supply: When demand is inelastic, an increase in supply will lead to a decrease in total revenue while a ...

  5. Elasticity (economics) - Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    For example, if the price elasticity of the demand of a good is −2, then a 10% increase in price will cause the quantity demanded to fall by 20%. Elasticity in economics provides an understanding of changes in the behavior of the buyers and sellers with price changes.

  6. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    The price elasticity of demand for goods depends on the response of other companies. When it is the only company raising prices, demand will be elastic. If one family raises prices and others follow, demand may be inelastic. Companies can seek to maximize profits through estimation.

  7. 'Not trivial': EV sales could drop nearly 30% if Trump ... - AOL

    www.aol.com/finance/not-trivial-ev-sales-could...

    Auto industry execs, fasten your seatbelts. If President-elect Donald Trump and his team repeal the $7,500 federal tax credit for EVs, as reported, the fallout will be massive.

  8. Lerner index - Wikipedia

    en.wikipedia.org/wiki/Lerner_Index

    For L = -1/E d and E d = -1/L, the elasticity of demand for industry A will be -2.5. We can use the value of the Lerner index to calculate the marginal cost (MC) of a firm as follows: 0.4 = (10 – MC) ÷ 10 ⇒ MC = 10 − 4 = 6. The missing values for industry B are found as follows: from the E d value of -2, we find that the Lerner index is ...

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