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Dynamic creative (also known as personalized retargeting), allows an advertiser to display a banner created on-the-fly for a particular consumer based on specific pages that they viewed. [2] For example, if a consumer visits an advertiser's website and browses products A, B, and C – they will then be retargeted with a display banner featuring ...
Personalized marketing, also known as one-to-one marketing or individual marketing, [1] is a marketing strategy by which companies use data analysis and digital technology to show adverts to individuals based on their perceived characteristics and interests.
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