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Cannibalization is an important issue in marketing strategy when an organization aims to carry out brand extension.Normally, when a brand extension is carried out from one sub-category (e.g. Marlboro) to another sub-category (e.g. Marlboro Light), there is an eventuality of a part of the former's sales being taken away by the latter.
Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
Companies can seek to cannibalise their own market shares through market cannibalism (or corporate cannibalism in this particular case), for two predominant reasons: gaining an overall greater market share within a same category of products at the expense of losing a single well established product's market share, or simply because they believe the second product will sell better than the first.
Pixabay/Public Domain[/caption] 8. Olay. Olay indulged in misrepresenting their product, when they retouched a model’s photo for their eye cream, misleading customers to believe that the cream ...
Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [1]
Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational processes (preemptive refutation, that is, defenses against potential counterarguments).
This page in a nutshell: Advertising aims to intentionally promote or sell an idea, product, or service. Articles that are blatant advertising typically contain content clearly intended to sell a product or service, include contact or sales information in order to distribute the product or service, and are written in the first person and by accounts that clearly violate Wikipedia's username ...
"For example, they're innocent and they've done things to rehabilitate them. The idea of just kind of general vague, pardon for unknown activities that haven’t been charged. That is so ...