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"My Adidas" is the first single from Run–D.M.C.'s third album Raising Hell. It is about Adidas footwear. [1] Released in 1986, the song was written by two of the members, Joseph "DJ Run" Simmons and Darryl "DMC" McDaniels and was produced by Rick Rubin and Russell Simmons.
In 2003, there was an incident where Welch saw his daughter Jennea, then aged 5, reciting the explicit lyrics to the song, which was a contributing factor to him leaving the band and finding Christianity. He later recalled, "She was five years old, and I'm sitting there watching her sing 'All day I dream about sex'. That's not right.
The single "My Adidas" led to the group signing a $1,600,000 endorsement deal with athletic apparel brand Adidas. Adidas formed a long-term relationship with Run-DMC and hip hop. [23] This has been described as the "beginning of what we have come to know as hip hop fashion". [24]
Raising Hell was voted fifth best album of 1986 in the Pazz & Jop poll of American critics nationwide, published by The Village Voice. [22] Robert Christgau, the poll's creator, wrote in a contemporary review: "Without benefit of a 'Rock Box' or 'King of Rock,' this is [Run-D.M.C.'s] most uncompromising and compelling album, all hard beats and declaiming voices."
The enduring track “My Adidas” by rap trio Run-DMC marked a turning point, helping Adidas’s three stripes and trefoil logo become symbols of Black culture and streetwear fashion.
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"It's Like That" was first released in 1983 backed with the track "Sucker M.C.'s".The release marked the start of Run-D.M.C.'s career and is widely regarded as ushering in a new school of hip hop artists with a street image and an abrasive, minimalist sound that marked them out from their predecessors.
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