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Two, they want Bud Light to focus on beer. [62] However, Bud Light's new partnership with the UFC has garnered more negative attention to the company, specifically from pro-LGBT communities after UFC fighter Sean Strickland, who has expressed disdain for the transgender community, tweeted after the partnership was announced that he was going to ...
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
In December 2021, the sports trade publication Sportico reported that the NFL renewed its partnership with Anheuser-Busch and that Bud Light would remain the official beer of the NFL for at least ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
In May 2023, Modelo replaced Bud Light as the top-selling beer in the U.S. Data from around that time showed sales of Bud Light had dropped nearly 25% year over year.
The CEO of Anheuser-Busch InBev, the parent company of Bud Light, said the beer should be about bringing people together after it faced months of backlash following its brief partnership with ...
A year of controversy. This week's news may mean Bud Light's era of controversy is coming to an end after a campaign to promote last year's NCAA's March Madness basketball championship featured ...
Bud Light’s collaboration with transgender social media influencer Dylan Mulvaney earlier this year sparked controversy, leading to a boycott by some beer drinkers. ... 2024, Bud Light will ...