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Conformity is the tendency to change our perceptions, opinions, or behaviors in ways that are consistent with group norms. [16] Norms are implicit, specific rules shared by a group of individuals on how they should behave. [17]
In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
Similar to fashion conformity, the male and the female views of the ideal body image are often affected by normative social influence. [2] Social media and marketing helps to portray what is commonly considered the current view of physical attractiveness by the masses.
In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions.
Conformity is a type of social influence that is very similar to contagion. [4] It is almost identical to another type of social influence, "pressures toward uniformity" ( social pressures ) (Festinger, 1954), which differ only in the research techniques they are associated with (Wheeler, 1966, p. 182).
Groupthink is a construct of social psychology but has an extensive reach and influences literature in the fields of communication studies, political science, management, and organizational theory, [4] as well as important aspects of deviant religious cult behaviour.
Herd mentality is the tendency for people’s behavior or beliefs to conform to those of the group they belong to. The concept of herd mentality has been studied and analyzed from different perspectives, including biology, psychology and sociology.