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How Walmart Keeps Its Grocery Prices Low Walmart is able to keep its prices lower than competitors thanks to its massive scale, explained Michael Lasser, equity research analyst at UBS.
Last week saw an onslaught of retailers offering discounts on essential items: Target made a similar promise as Amazon's, saying it would cut the prices of 5,000 items including diapers and pet food.
For example, the price of a pack of 16 Huggies baby wipes fell to 99 cents from $1.19 and roasted nuts from the Good & Gather brand now cost $5.29 from $6.89, according to a press release.
Price First was a bottom-tier, low-priced generic brand that Walmart introduced in late 2013. It included very basic grocery items, trash bags, and paper goods. It was launched as an experimental brand targeted towards the most budget-conscious shoppers. It was the lowest priced brand at Walmart and availability varied by stores.
One 1992 study stated that 26% of American supermarket retailers pursued some form of EDLP, meaning that the other 74% promoted high-low pricing strategies. [2]A 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% high-low price increase led to a 3% sales decrease.
Most items cost between $1 to $5, which puts dollars stores at a lower price point than Target on average but Target does fire back with the Bulleye’s Playground and the Dollar Spot, which puts ...
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