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McDowell's No.1 is an Indian brand of spirits manufactured by United Spirits Limited (USL), a subsidiary of Diageo.It is USL's flagship brand [1] and the largest umbrella spirits brand in the world, comprising three categories – whisky, brandy and rum (under the name McDowell's No.1 Celebration). [2]
McDowell's formed United Distillers India Limited, India's first joint venture in the alcoholic beverages industry, with United Distillers of the United Kingdom in 1991–92. McDowell's Signature whisky was launched in 1994. In 1995, Carew Phipson Limited, Consolidated Distilleries Ltd, and several other companies were merged into McDowell's. [7]
Signature, also known as McDowell's Signature, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in 1994. It was launched in 1994. [ 2 ] [ 3 ] Signature is a blend of imported Scotch whisky and locally produced products. [ 4 ]
Download QR code; Print/export ... This category includes brands developed or owned or associated with United Spirits of India. ... McDowell's No.1; McDowell's No.1 ...
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It was the first whisky brand launched in India that did not use any artificial flavours. Pernod Ricard has identified Royal Stag along with Seagram's Imperial Blue , Seagram's Blenders Pride , Chivas Regal and Seagram's 100 Pipers as the company's five core brands to build its spirits business in India.
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McDowell's No.1 Celebration also known as Celebration Rum, is a rum manufactured by United Spirits Limited of India. In 2009, it was among world's top 3 best selling rum brands. [1] In 2013 it overtook Old Monk as largest selling rum of India. [2] [3] While in 2015 it also overtook Bacardi as world's largest selling rum brand. [4] [5]