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Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
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Research on using Twitter in education has been conducted by Dr. Reynol Junco and his colleagues. Using a controlled experimental design with random assignment, they found that classroom use of Twitter in specific ways such as continuing course discussions outside of class led to significant increases in student engagement and grades for all of their courses. [15]
Twitter acquired Dasient, a startup that offers malware protection for businesses, in January 2012. Twitter announced plans to use Dasient to help remove hateful advertisers on the website. [324] Twitter also offered a feature which would allow tweets to be removed selectively by country, before deleted tweets used to be removed in all countries.
Through SMS, users can communicate with Twitter through five gateway numbers: short codes for the United States, Canada, India, New Zealand, and an Isle of Man-based number for international use. There is also a short code in the United Kingdom which is only accessible to those on the Vodafone , O2 [ 30 ] and Orange [ 31 ] networks.
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Online communities can enable a business to reach the clients of other businesses using the platform. To allow firms to measure their standing in the corporate world, sites enable employees to place evaluations of their companies. [58] Some businesses opt out of integrating social media platforms into their traditional marketing regimen.
The partnership was intended to help businesses use Twitter data to understand their customers, businesses and other trends. [143] On February 11, 2015, Twitter announced that it had acquired Niche, an advertising network for social media stars, founded by Rob Fishman and Darren Lachtman. [144] The acquisition price was reportedly $50 million ...