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A boycott on Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman.
The gap started closing in the middle of last year, following a Bud Light boycott sparked by a one-off sponsored Instagram post featuring transgender influencer Dylan Mulvaney. Beyond the customer ...
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Bernstein analyst Trevor Stirling said in a note that he expects the company to buck the impact of Bud Light’s boycott in 2024, which could give the company its much-needed boost in the U.S.
Despite efforts to turn things around, Bud Light's double-sided boycott troubles may not be ending anytime soon.. The latest quarterly results from Bud Light parent company Anheuser-Busch InBev ...
For now the boycott drive is largely contained to social media, where Twitter and Facebook users are posting messages like this: “Boycott NFL Draft being sponsored by Bud light if they want to ...
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
On a Sunday podcast appearance, Donald Trump Jr. urged conservatives to end their boycott of Bud Light and AB, arguing that the company historically donates a lot of money to Republicans and ...