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The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Bud Light long ago lost the crown of the top-selling beer at retail stores. ... Draftline data shows the draft beer market is worth $21.8 billion to the beer industry each year, making up 25% of ...
Bud Light soon lost its crown as America’s top-sold beer, ... AB InBev’s full-year earnings were up 7% to nearly $20 billion compared to the same period a year earlier.
In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter. But AB InBev is ...
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
The Bud Light brand lost its top spot in the US beer market to Constellation ... dubbed "We Make the Beer," includes a 30-second and a 60-second spot that features more than 140 Anheuser-Busch ...