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Movie theater giant Cinemark is testing the use of data and analytics to develop new ways of handling ticket prices. “We do believe that there’s an opportunity on the pricing side. We look at ...
Price optimization utilizes data analysis to predict the behavior of potential buyers to different prices of a product or service. Depending on the type of methodology being implemented, the analysis may leverage survey data (e.g. such as in a conjoint pricing analysis [7]) or raw data (e.g. such as in a behavioral analysis leveraging 'big data' [8] [9]).
The average ticket price (ATP) is the average cost to purchase a film ticket at the box office in any given year. According to the UNESCO Institute for Statistics , the ATP is "calculated as the total revenues generated from tickets sales divided by the number of feature film tickets sold during the year of reference."
The relatively strong uniformity of movie ticket prices, particularly in the U.S., is a common economics puzzle, because conventional supply and demand theory would suggest higher prices for more popular and more expensive movies, and lower prices for an unpopular "bomb" or for a documentary with less audience appeal. [81]
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In addition, the President will be joined by representatives from companies that have long featured all-in pricing as part of their business models: • TickPick, a ticketing platform, has been ...
Cost-plus pricing is the most basic method of pricing. A store will simply charge consumers the cost required to produce a product plus a predetermined amount of profit. Cost-plus pricing is simple to execute, but it only considers internal information when setting the price and does not factor in external influencers like market reactions, the weather, or changes in consumer va
The National Association of Theatre Owners (NATO) is an American trade organization whose members are the owners of movie theaters.Most of the worldwide major theater chains' operators are members, as are hundreds of independent theater operators; collectively, they account for the operation of over 35,000 motion picture screens in all 50 U.S. states and over 33,000 screens in 100 other countries.