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Size inconsistency has existed since at least 1937. In Sears' 1937 catalog, a size 14 dress had a bust size of 32 inches (81 cm). In 1967, the same bust size was a size 8. In 2011, it was a size 0. [7] Some argue that vanity sizing is designed to satisfy wearers' wishes to appear thin and feel better about themselves.
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
Instead, the label should show the range of body dimensions from half the step size below to half the step size above the design size (e.g., "height: 172–180 cm."). For heights, for example, the standard recommends generally to use the following design dimensions, with a step size of 8 cm:
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Traditionally, clothes have been labelled using many different ad hoc size systems, which has resulted in varying sizing methods between different manufacturers made for different countries due to changing demographics and increasing rates of obesity, a phenomenon known as vanity sizing.
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