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An unassembled IKEA flat-pack stool. Ready-to-assemble furniture (RTA), also known as knock-down furniture (KD), flat-pack furniture, or kit furniture, is a form of furniture that requires customer assembly. The separate components are packed for sale in cartons which also contain assembly instructions and sometimes hardware.
IKEA Marketing and Communication AB (formerly IKEA Communications AB [18]) creates and maintains IKEA communication for customers and other IKEA organizations. Its responsibilities include the IKEA website, apps, brochures, TV commercials, and assembly instructions. It is based in Sweden. [3] It is a Promoter Member of the Khronos Group. [19]
IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate founded in Sweden [6] [7] that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services.
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
The ruins appeared to come with detailed assembly instructions and are being called an "ancient IKEA building". The structure was a temple-like building discovered at Torre Satriano, near the southern city of Potenza, in Basilicata.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
' point, argument, punch-line ') is a wooden cantilever armchair that has been sold by the Swedish furniture retailer IKEA since 1978. As of 2016, about one-and-a-half million Poängs are sold annually, and a total of 30 million have been produced.
The group's Ingka Centres division has developed several shopping centres in which IKEA is the anchor tenant, including the MEGA malls in Russia. Beginning in 2020, the division has acquired existing complexes which will be renovated to include urban IKEA locations, including Kings Mall in London, 6x6 in San Francisco, and the retail podium of the Aura condominium towers in Toronto.
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