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The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...
The Golden Fleece Award (1975–1988) was a tongue-in-cheek award given to public officials in the United States for squandering public money. Its name is sardonically taken from the actual Order of the Golden Fleece , a prestigious chivalric award created in the late 15th century.
Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity. [6]
Edward Bernays was born in Vienna to a Jewish family. [13] His mother, Anna (1858–1955), was Sigmund Freud's sister, and his father Eli (1860–1921) was the brother of Freud's wife, Martha Bernays; their grandfather, Isaac Bernays (through their father Berman), was the chief rabbi of Hamburg and a relative of the poet Heinrich Heine.
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations. [1] Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses.
According to The Global Public Relations Handbook, public relations evolved from a series of "press agents or publicists" to a manner of theory and practice in the 1980s. [22] Research was published in academic journals like Public Relations Review and the Journal of Public Relations Research. This led to an industry consensus to categorize PR ...
Lee is best known for his public relations work with the Rockefeller Family. His first major client was the Pennsylvania Railroad, followed by numerous major railroads such as the New York Central, the Baltimore and Ohio, and the Harriman lines such as the Union Pacific. He established the Association of Railroad Executives, which included ...
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