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The Right and the Good is a 1930 book by the Scottish philosopher David Ross.In it, Ross develops a deontological pluralism based on prima facie duties.Ross defends a realist position about morality and an intuitionist position about moral knowledge.
In The Right and the Good, Ross lists seven prima facie duties, without claiming his list to be all-inclusive: fidelity; reparation; gratitude; justice; beneficence; non-maleficence; and self-improvement. In any given situation, any number of these prima facie duties may apply. In the case of ethical dilemmas, they may even contradict one another.
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In moral philosophy, deontological ethics or deontology (from Greek: δέον, 'obligation, duty' + λόγος, 'study') is the normative ethical theory that the morality of an action should be based on whether that action itself is right or wrong under a series of rules and principles, rather than based on the consequences of the action. [1]
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W. D. Ross refers to these moderate objectivists' accounts of moral principles as "prima facie principles" which are valid rules of action that one should generally adhere to but, in cases of moral conflict, may be overridable by another moral principle, hence the moderation.
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