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The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men. COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. [ 3 ]
H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational fashion retailer headquartered in Stockholm. Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and ...
The H&M Design Award is an design prize for fashion graduates. The prize was established in 2012 to support young designers with starting careers in fashion. [ 1 ] The prize is awarded every year by Hennes & Mauritz AB ( H&M ), a Swedish multinational clothing-retail company.
H&M is a Swedish multinational retail-clothing company. H&M may also refer to: Harold and Maude, a film; Hartley & Marks Publishers, a Canadian publishing firm; Howard and Moore Complete Checklist of the Birds of the World, an ornithological checklist; Hudson & Manhattan Railroad, now operated as PATH (rail system)
Erling Persson (21 January 1917 – 28 October 2002) was the founder of H&M (Hennes & Mauritz). [1] [2] He got the idea following a post-World War II trip to the United States: he was impressed by the country's efficient, high-volume stores.
During her tenure H&M faced financial challenges due to the Covid pandemic [7] and losses from disinvesting in Russia as a result of the Russo-Ukrainian war as well as global supply chain difficulties and costs. [8] On 31 January 2024, it was announced that Helmersson would be replaced as CEO of H&M by Daniel Ervér. [9] [10]
Long T-shirts are also sometimes worn by women as nightgowns. A 1990s trend in women's clothing involved tight-fitting cropped T-shirt or crop tops short enough to reveal the midriff. Another less popular trend is wearing a short-sleeved T-shirt of a contrasting color over a long-sleeved T-shirt, which is known as layering.
Persson was the chairman of fashion company H&M until May 2020, when he was succeeded by his son. [5] He remains the company's largest shareholder, owning a 36% stake. [6] The company was founded by his father Erling Persson in 1947. [7] Persson took over H&M from his father in 1982 and served as its manager until 1998.
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