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In 1969, Bic launched its advertising campaign in the United States. A year later, the four-color Bic was launched. The four-color pen allowed one to change the ink color without changing the pen. [13] Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15]
A pen is a handheld device used to apply ink to a surface, usually paper, for writing or drawing. [1] Additional types of specialized pens are used in specific types of applications and environments such as in artwork, electronics, digital scanning and spaceflight, and computing.
Officeworks changed its slogan in August 2012 to "Big Ideas. Lowest prices". Under the new advertising campaign, commercials focussed on store prices being checked "twice daily", and slogans such as "we buy in bulk, so you get the lowest prices" were used. [10] Officeworks also began offering free Wi-Fi access in all stores. [11]
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Kaweco AL Sport Anthracite Gel Rollerball. German pen company Kaweco has been making these luxe writing utensils since the 1880s and they've been dubbed the Mercedes-Benz of pens.
Apple 2022 MacBook Air for $700 ($299 off): All-time lowest price Bissell CrossWave OmniForce Wet Dry Vacuum for $230 ($150 off) : All-time lowest price Apple iPad (9th Generation) for $200 ($129 ...
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