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Celebrity endorsements do not guarantee long-term favorable effects. If a celebrity endorser is caught up in a scandal, negative perceptions of the celebrity among consumers can be transferred to the brand, One of the largest profile celebrity endorsement scandals of recent history was the infidelity scandal of Tiger Woods in 2009, at the time ...
The question of whether endorsements such as Swift's will impact voters in November is a crucial one. ... Celebrity endorsements have not typically been a significant contributor to a candidate's ...
Celebrity endorsements already encourage consumers to buy specific cars, eat at particular restaurants or wear certain clothing. Using them in politics is merely an extension of that, Spillane said.
‘Celebrity endorsements can increase civic engagement and voter registrations’ but ‘it has not proven to have a direct impact on how people make their voting decisions,’ professor says
Celebrities such as Oprah Winfrey have become active in politics, with Winfrey endorsing Barack Obama's presidential campaign in 2008.. Celebrity influence in politics, also referred to as "celebrity politics," or "political star power," is the act of a prominent person using their fame as a platform to influence others on political issues or ideology.
Jackson's research has focused on the effects of celebrity endorsements on North American politics. His first book, Entertainment and Politics: The Influence of Pop Culture on Young Adult Political Socialization, was based on his dissertation and received reviews in The Journal of Politics, [3] Political Science Quarterly, [4] and Political Communication. [5]
Celebrity endorsements are often overrated. Voters process a storm of information in their political decision-making, and the voice of a single celebrity can easily get lost in the 24-hour news cycle.
Celebrity culture differs from consumer culture in that celebrity culture is a single aspect of consumer culture. Celebrity culture could not exist without consumer culture, as people are consistently buying magazines, apps for celebrities, and other celebrity-related merchandise. Consumers' choices are thus influenced by celebrities' choices.