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2. Levi Strauss & Co. - Wikipedia

   en.wikipedia.org/wiki/Levi_Strauss_&_Co.

   Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.

3. Jacob W. Davis - Wikipedia

   en.wikipedia.org/wiki/Jacob_W._Davis

   Strauss agreed, and on May 20, 1873, US Patent No. 139,121 for "Improvements in fastening pocket openings" was issued in the name of Jacob W. Davis and Levi Strauss and Company. [8] That same year, Davis started sewing a double orange threaded stitched design onto the back pocket of the jeans to distinguish them from those made by his ...

4. Jeans - Wikipedia

   en.wikipedia.org/wiki/Jeans

   The Levi's Corporation also introduced a slim boot-cut fit known as 517 and 527. The difference between the two is that the 517s sit at the waist line and the 527s sit below the waist line. Later, Levi's would develop other styles and fits such as the loose, slim, comfort, relaxed, skinny, and a regular fit with a tapered leg.

5. Call It the Jean-ius Bar: A Sneak Peek at J.C. Penney's New ...

   www.aol.com/news/2012-07-23-jcpenneys-levi-shop...

   The shop, staffed with "Levi's fit specialists," boasts jeans in 88 finishes and 11 cuts, and is designed to "reinvent how men shop for jeans," said Ben Fay, executive vice president of real ...

6. Levi's teases a Beyoncé collaboration: 'A denim story like ...

   www.aol.com/levis-teases-beyonc-collaboration...

   Levi's created a highlight on its official Instagram page with the same image, titled "Levii's." As fans know, this a clear reference to Beyoncé's song with Post Malone, "Levii's Jeans," featured ...

7. Beyoncé's Netflix halftime show now available as standalone ...

   www.aol.com/beyonc-netflix-halftime-show...

   "Levii’s Jeans" featuring Post Malone "Jolene" "Texas Hold ‘Em" featuring daughter Blue Ivy as a backup dancer. How to watch 'Beyoncé Bowl' on Netflix. How to watch: Netflix app or netflix.com.