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A forced free trial is a direct-marketing technique, usually for goods sold by regular subscription, in which potential buyers are sent a number of free samples of a product, usually periodic publications. Quite often publishers distribute free copies and the reader is not even asked to subscribe.
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In the freemium business model, business tiers start with a "free" tier. Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version of the software.
A "free" trial is another related concept in which customers are allowed to use a product, free of charge, for a limited time. [ 29 ] When a software monopoly has a strong network effect, it may be more profitable for it to offer a "free" trial. [ 30 ]