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It is estimated that 1 in 4 women over the age of 35 experience some level of urinary incontinence, often following childbirth or during menopause. Incontinence is also experienced by approximately 1 in 10 men, commonly related to prostate issues. Incontinence is more prevalent with age, and is commonly experienced by those 65 and over. [2]
The size of the adult diaper market in 2016 was $9.8 billion, an increase from $9.2 billion in 2015. [1] Adult diaper sales in the United States were projected to rise 48 percent from 2015 to 2020, compared to 2.6 percent for baby diapers. [2] The adult incontinence market in Japan was $1.8 billion in 2016, about 20 percent of the world market. [2]
Depend is a Kimberly-Clark brand of absorbent, disposable undergarments for people with urinary or fecal incontinence. It positions its products as an alternative to typical adult diapers. Depend is the dominant brand of disposable incontinence garments in the United States with a 49.4 share of the market. [1]
TENA is a Swedish-based brand of Essity that specializes in products for adults with urinary or fecal incontinence, such as pads and diapers. TENA also produces a youth diaper brand for teenagers and larger children. The company has offices in all of North America, most of Europe, in Australia and New Zealand, and some parts of Asia and Central ...
Goodnites constitute the middle level of Kimberly-Clark's line of disposable products, being targeted at children, teens and young adults. The company also produces Huggies diapers for babies, Pull-Ups training pants for toddlers undergoing toilet training, [6] Poise pads for adult women, and Depend incontinence products for adults in general. [7]
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