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McLuhan was born on July 21, 1911, in Edmonton, Alberta, and was named "Marshall" from his maternal grandmother's surname.His brother, Maurice, was born two years later. His parents were both also born in Canada: his mother, Elsie Naomi (née Hall), was a Baptist school teacher who later became an actress; and his father, Herbert Ernest McLuhan, was a Methodist with a real-estate business in ...
While some critics have taken issue with McLuhan's writing style and mode of argument, McLuhan himself urged readers to think of his work as "probes" or "mosaics" offering a toolkit approach to thinking about the media. His eclectic writing style has also been praised for its postmodern sensibilities [22] and suitability for virtual space. [23]
A blank tetrad diagram. Marshall McLuhan's tetrad of media effects [1] uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.
This biography uses many stylistic writing techniques to make both Marshall McLuhan and his ideas relatable to the reader of this biography. The biography follows McLuhan's life from his youth in Winnipeg, through his schooling at Cambridge, and to his founding of the Media Studies program at the University of Toronto.
The term appears as early as 1962 in Marshall McLuhan's The Gutenberg Galaxy. [1] Many science-fiction societies are post-literate, as in Ray Bradbury's Fahrenheit 451, Dan Simmons' novel Ilium, and Gary Shteyngart's Super Sad True Love Story. While a post-literate society is often invoked in the sci-fi genre, the idea of a post-literate ...
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]
The Gutenberg Galaxy: The Making of Typographic Man is a 1962 book by Marshall McLuhan, in which he analyzes the effects of mass media, especially the printing press, on European culture and human consciousness.
From Cliché to Archetype is a 1970 book by Marshall McLuhan and Canadian poet Wilfred Watson, in which the authors discuss the various implications of the verbal cliché and of the archetype. One major facet in McLuhan's overall framework introduced in this book that is seldom noticed is the provision of a new term that actually succeeds the ...