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McLuhan was born on July 21, 1911, in Edmonton, Alberta, and was named "Marshall" from his maternal grandmother's surname.His brother, Maurice, was born two years later. His parents were both also born in Canada: his mother, Elsie Naomi (née Hall), was a Baptist school teacher who later became an actress; and his father, Herbert Ernest McLuhan, was a Methodist with a real-estate business in ...
This biography uses many stylistic writing techniques to make both Marshall McLuhan and his ideas relatable to the reader of this biography. The biography follows McLuhan's life from his youth in Winnipeg, through his schooling at Cambridge, and to his founding of the Media Studies program at the University of Toronto.
While some critics have taken issue with McLuhan's writing style and mode of argument, McLuhan himself urged readers to think of his work as "probes" or "mosaics" offering a toolkit approach to thinking about the media. His eclectic writing style has also been praised for its postmodern sensibilities [22] and suitability for virtual space. [23]
A blank tetrad diagram. Marshall McLuhan's tetrad of media effects [1] uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]
Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [2] while the term media ecology was first formally introduced by Neil Postman in 1968.
The Mechanical Bride: Folklore of Industrial Man (1951) [1] is a study of popular culture by Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts. [ 2 ] Like his later 1962 book The Gutenberg Galaxy , The Mechanical Bride is unique and composed of a number of short essays that can be read in any order – what he ...
Marshall McLuhan in 1967. The Medium Is a Massage presents McLuhan reading prose over a range of sound effects, [2] described by author Alex Kitnick as "a discordant landscape of sonic clangs and bangs, backwards guitars, and commercial jingles", [5] using novel sound techniques to "demonstrate McLuhan's theories concerning the effects of the electronic age."