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The first Rolls-Royce motorcars did not feature radiator mascots; they simply carried the Rolls-Royce emblem. When John, 2nd Baron Montagu commissioned his friend, sculptor Charles Robinson Sykes, who worked in London under the nobleman's patronage, to sculpt a personal mascot for the bonnet of his 1909 Rolls-Royce Silver Ghost, Sykes chose Eleanor Velasco Thornton as his model.
A common element on every Rolls-Royce since 1911 is the "Spirit of Ecstacy" on the hood that serves as a type of "calling card" and denotes the message of luxury. [5] During the 1920s, advertisements for Mercedes-Benz emphasized their "star" hood ornament as representing the "world-famous product of the oldest automobile works in the world" and ...
Spirit of Ecstasy, the bonnet mascot sculpture on Rolls-Royce cars. Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc, [6] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG.
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The Spirt of Ecstasy also called Emilie Sculptured by Charles Robinson Sykes. The Spirit of Ecstasy, also called "Emily", "Silver Lady" or "Flying Lady", carries with it a story about a secret passion between John Walter Edward Douglas-Scott-Montagu (second Lord Montagu of Beaulieu after 1905, a pioneer of the automobile movement, and editor of ''The Car'' magazine from 1902) and his secret ...
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